There are distinct ways we can harness the power of the nudge to encourage those we love to adopt healthier behaviors. We can even use it on ourselves.
October 12, 2021
- CNN
New research provides a useful toolkit for hacking your brain to stop from fumbling your finances.
October 11, 2021
- MarketWatch
When someone you care [about] lacks the belief in themselves, you can nudge them into doing the right thing (it’s good for them!). Or teach them how to temptation-bundle, as Katy Milkman showed in a recent study: they can treat themselves, during a beneficial but unpleasant activity (for example, listening to an audiobook while on the treadmill). This makes them more likely to do it.
September 28, 2021
- MarketWatch
Katy is the author of How to Change: The Science of Getting From Where You are to Where You Want to Be (Portfolio, 2021). In it she illustrates how to identify and overcome the barriers that stand in the way of change.
September 14, 2021
- Thinkers50.com
Certain dates such as birthdays and the first day of a new season seem to create “a dissociation in how we think of ourselves in time,” says Katy Milkman, a behavioral scientist at the University of Pennsylvania’s Wharton School and author of the new book How to Change: The Science of Getting from Where You Are to Where You Want to Be.
August 27, 2021
- The Wall Street Journal
Linking something that you enjoy with pursuing a valuable goal that might be a bit of a drag but is a powerful tool to achieve more.
May 9, 2021
- The Philadelphia Inquirer