Research found faculty in academic departments linked to more lucrative professions are more likely to discriminate against women and minorities than faculty in fields linked to less lucrative jobs.
April 22, 2014
- Morning Edition, NPR
The research of Katherine Milkman and others offers one explanation for the proliferation of cat videos on BuzzFeed: content that invokes a strong emotional response typically does better.
April 19, 2014
- SFGate
Nearly a dozen websites claim to help you achieve your goals by utilizing the principles of behavioral economics, or how social, emotional and other factors influence our financial decisions.
January 31, 2014
- Runner’s World
Pick something with ethos, pathos, or logos.That is, make it ethical, emotional, or logical.
January 25, 2014
- Philly.com
Katherine and Jonah Berger found that two features predictably determined an article’s success: how positive its message was and how much it excited its reader.
January 21, 2014
- Elements, The New Yorker
Recent research helps explains why we pick this date for personal renovation, and how we can restart the clock if we slip up.
December 31, 2013
- The Huffington Post
Katherine, Jason Riis, and Hengchen Dai found that fresh starts do push us to change our behavior.
December 30, 2013
- Elements, The New Yorker
Katherine’s research has expanded the available body of evidence on the so-called New Year’s Effect by showing that human beings actually make positive resolutions at any number of different points in their lives.
December 20, 2013
- Investment Advisor Magazine
Figure out how to reward yourself when you do something difficult. Katherine discovered that people who can only read their favorite trashy novels at the gym are much more likely to get their exercise.
December 17, 2013
- The Wall Street Journal
Katherine decided to scientifically explore this idea of pairing less than pleasant new habits with little treats and gave the practice the name "temptation bundling."
November 22, 2013
- Inc.
Katherine decided to see if her experience restricting her more escapist reads to exercise time could be developed into an intervention capable of helping others with similar self-control struggles.
November 19, 2013
- Knowledge@Wharton
Katherine and Jonah Berger found uplifting stories were more viral than depressing ones. But "highly arousing content," like articles that induced anxiety or anger, did best of all.
October 25, 2013
- The Huffington Post
Katherine has conducted several studies on what compels people to exercise and eat healthy. Her findings help explain the popularity of weight-loss apps.
October 4, 2013
- Knowledge@Wharton
A simple Know-Think-Do framework can enable us to make all of our decisions—big and small; daily and defining—quicker without sacrificing quality.
July 24, 2013
- Strategic Thinking, Psychology Today
In his new book, Simpler: The Future of Government, Cass Sunstein talks about how a more streamlined government can improve health, lengthen lives and save money. Katherine spoke with Sunstein about these changes and what the future holds.
July 1, 2013
- Knowledge@Wharton
A New York Times article notes that white Americans tend to get the edge in seeking certain jobs by accessing social networks that black Americans are not part of. Disturbing as this trend is, it stems from referrals that may seem innocuous to the people making them, say Katherine and Janice Bellace.
May 10, 2013
- Knowledge@Wharton
By scanning people’s brains and tracking their e-mails and online posts, neuroscientists and psychologists have found that good news can spread faster and farther than disasters and sob stories.
March 18, 2013
- The New York Times
Keeping customers engaged, referred to in the gamification realm as “stickiness,” is one of the biggest challenges for companies that are trying to encourage healthy behaviors, says Katherine.
January 16, 2013
- Knowledge@Wharton
Does success depend on what kinds of resolutions we make?
January 7, 2013
- Knowledge@Wharton