Katherine cites research by Cornell marketing professor Brian Wansink demonstrating that smaller containers cause people to consume less.
June 4, 2012
- Knowledge@Wharton
Katherine comments on a controversial new study of online social networks.
April 13, 2012
- New Scientist
Katherine conducted research on the ways in which gender identity influences the decisions of talented workers to leave their companies.
January 26, 2012
- Financial Times
Why consumers continue to spend so much time and money on the gift giving tradition.
December 22, 2011
- Knowledge@Wharton
Want to retain more female employees? Appoint more women to the top. So says Katherine.
November 1, 2011
- Financial Times
Giving them a simple nudge may be the answer, according to a new study.
October 17, 2011
- BusinessNewsDaily
Katherine and John Beshears looked at how so-called "escalation bias" affects analysts' forecasts.
September 15, 2011
- Stanford Graduate School of Business News
”Escalation of Commitment” is the term the researchers apply to the statistical tendency of stock analysts to double down after the markets contradicts their stock predictions.
August 18, 2011
- TIME
Digging up interesting research topics is nothing new for Katherine.
August 17, 2011
- Princeton Alumni Weekly
Katherine and John Beshears’ study looked at why analysts stick to “extreme” forecasts on such things as earnings, even after they’re wrong, and suggests their stubbornness can affect markets.
August 16, 2011
- Toronto Star
Katherine’s study has implications for any task where forgetfulness often interferes with completion rates.
August 3, 2011
- Knowledge@Wharton
While consumers may have fewer products to choose from, they also have to think about more than just SPF when trying to choose an effective sunscreen.
June 16, 2011
- Knowledge@Wharton
Katherine’s thoughts on three issues raised by Arizona governor Jan Brewer’s proposal that certain participants in the state’s Medicaid program—specifically obese people and smokers who don’t take steps to change their unhealthy behaviors—should pay a fine of $50 a year.
April 4, 2011
- Knowledge@Wharton
According to Katherine, what gets most shared is what most inspires awe.
February 25, 2011
- On The Media, NPR
What made former radio announcer Ted Williams’ story go viral? Recent research by Katherine and Jonah Berger may provide some answers.
January 10, 2011
- Knowledge@Wharton
Online shoppers are more likely to buy “treats” as well as necessities if the purchases will be delivered quickly.
October 15, 2010
- Financial Times
Katherine’s research found that—for the most part—the longer the delay between placing an online grocery order and delivery, the less a given customer spends in general and the greater percentage of that order is allotted for healthier items, like produce, than for junk food.
October 13, 2010
- Knowledge@Wharton
Many studies of consumer behavior have found that in times of uncertainty—such as a recession—consumers make more impulse purchases, says Katherine.
August 18, 2010
- Knowledge@Wharton
A study found that people ordering goods for delivery in a few days' time were less likely to succumb to temptations such as ice cream.
July 15, 2010
- The Economist
Psychologists have discovered that when people imagine a situation as though it were happening to a friend instead of to them, they are able to think much more logically.
June 15, 2010
- Businessweek