Katherine’s thoughts on three issues raised by Arizona governor Jan Brewer’s proposal that certain participants in the state’s Medicaid program—specifically obese people and smokers who don’t take steps to change their unhealthy behaviors—should pay a fine of $50 a year.
April 4, 2011
- Knowledge@Wharton
According to Katherine, what gets most shared is what most inspires awe.
February 25, 2011
- On The Media, NPR
What made former radio announcer Ted Williams’ story go viral? Recent research by Katherine and Jonah Berger may provide some answers.
January 10, 2011
- Knowledge@Wharton
Online shoppers are more likely to buy “treats” as well as necessities if the purchases will be delivered quickly.
October 15, 2010
- Financial Times
Katherine’s research found that—for the most part—the longer the delay between placing an online grocery order and delivery, the less a given customer spends in general and the greater percentage of that order is allotted for healthier items, like produce, than for junk food.
October 13, 2010
- Knowledge@Wharton
Many studies of consumer behavior have found that in times of uncertainty—such as a recession—consumers make more impulse purchases, says Katherine.
August 18, 2010
- Knowledge@Wharton
A study found that people ordering goods for delivery in a few days' time were less likely to succumb to temptations such as ice cream.
July 15, 2010
- The Economist
Psychologists have discovered that when people imagine a situation as though it were happening to a friend instead of to them, they are able to think much more logically.
June 15, 2010
- Businessweek
Do people prefer to spread good news or bad news? Would we rather scandalize or enlighten? Which stories do social creatures want to share, and why? Now some answers are emerging.
February 8, 2010
- The New York Times
Katherine sees the recent failure of economic forecasting as having brought about a sea change.
November 11, 2009
- Knowledge@Wharton
Katherine states that loss aversion can be surmounted by combining different policy proposals together to reduce "the harmful effects of the tendency to irrationally overweight losses relative to gains."
July 30, 2009
- The Baltimore Sun
Katherine has studied the way customers wrestle with two kinds of products: "wants," which are things they crave in the moment, and "shoulds," which are the things they know are good for them.
April 2009
- Fast Company
Even when Quickflix users thought they would want to watch a high-brow movie before a low-brow one (by having the high-brow one mailed to their home first), there was a good chance that the low-brow movie would be returned first.
January 11, 2008
- Condé Nast Portfolio
Katherine constructed a series of rococo mathematical tests to discern, among other things, whether certain fiction editors at the magazine had a specific impact on the type of fiction that was published, the sex of authors and the race of characters.
June 1, 2004
- The New York Times