A study found that people ordering goods for delivery in a few days' time were less likely to succumb to temptations such as ice cream.
July 15, 2010
- The Economist
Psychologists have discovered that when people imagine a situation as though it were happening to a friend instead of to them, they are able to think much more logically.
June 15, 2010
- Businessweek
Do people prefer to spread good news or bad news? Would we rather scandalize or enlighten? Which stories do social creatures want to share, and why? Now some answers are emerging.
February 8, 2010
- The New York Times
Katherine sees the recent failure of economic forecasting as having brought about a sea change.
November 11, 2009
- Knowledge@Wharton
Katherine states that loss aversion can be surmounted by combining different policy proposals together to reduce "the harmful effects of the tendency to irrationally overweight losses relative to gains."
July 30, 2009
- The Baltimore Sun
Katherine has studied the way customers wrestle with two kinds of products: "wants," which are things they crave in the moment, and "shoulds," which are the things they know are good for them.
April 2009
- Fast Company
Even when Quickflix users thought they would want to watch a high-brow movie before a low-brow one (by having the high-brow one mailed to their home first), there was a good chance that the low-brow movie would be returned first.
January 11, 2008
- Condé Nast Portfolio
Katherine constructed a series of rococo mathematical tests to discern, among other things, whether certain fiction editors at the magazine had a specific impact on the type of fiction that was published, the sex of authors and the race of characters.
June 1, 2004
- The New York Times