"The beginning of the week is a great time to start again," said Wharton professor and behavioral psychologist Katherine Milkman. "The Monday effect is really robust."
January 22, 2019
-CNBC
Professor Katherine Milkman at the Wharton School studies decision making. She says New Year’s is definitely one of the most popular days to set new goals.
January 15, 2019
-ABC
Katherine Milkman and Jonah Berger were connected by a colleague and quickly grew a mutual interest in viral contend. The two then decided to use a measurable experiment to understand which articles emerged as the most shared and why.
November 9, 2018
-The Versed
For example, the Wharton behavioral economist Katherine Milkman and her collaborators tested the efficacy of “pre-commitment” strategies” in prompting people to get vaccinated. It turned out that specifying – in writing – the exact time and place when and where they will get vaccinated resulted in measurably better follow-through than making a vague or general commitment.
October 10, 2018
-Harvard Business Review
All other things being equal, who would professors be more likely to respond to? We found that white male prospective students were more likely to get a response from professors than other emailers, even when the contents of the emails were completely identical.
September 24, 2018
-Forbes
If the activity isn’t very rewarding in itself, you can try what Wharton professor Katherine Milkman calls “temptation bundling.”
September 7, 2018
-The Ladders
Viral content's success is explicitly dependent on a lack of nuance; most effectively launched by "evoking high-arousal positive (awe) or negative (anger or anxiety) emotions" write Jonah Berger and Katherine Milkman, two Wharton professors in 2012 volume of the Journal of Marketing Research.
September 7, 2018
-Paper Magazine
Perhaps the most revealing of the many excuses by board members was “we already have one woman on the board, so we are done”. A paper by Katherine Milkman and colleagues at Wharton concluded that: “If organisations see gender diversity as a goal but tend to consider that goal satisfied once they match or just surpass the gender diversity levels of peers, then attaining true gender diversity may be jeopardised.”
May 31, 2018
-The Economist
An ambitious new study wants to solve one of the trickiest problems in behavioral science: how to get your lazy butt to the gym.
May 14, 2018
-Inc.
Angela Duckworth and Katherine Milkman are using push notifications and micro-rewards to test the theory that grit can be cultivated in gym goers to stop them slacking off. But Prof Milkman says the findings will be applicable across a range of wider social problems.
May 7, 2018
-Financial Times
Katherine Milkman and Angela Duckworth are using insights from behavioural psychology to oversee a massive experiment on how to build long-lasting habits. The professors said “commitment devices” such as StepBet, RunBet, or an all-purpose tool called stickK, have been tested and shown to be “incredibly effective.”
May 3, 2018
-Financial Times
In her research, Katherine Milkman has found that when groups work together on a project, a number of factors collude to form the planning fallacy.
March 7, 2018
-Freakonomics
Katherine Milkman’s advice to Facebook is use the best behavioral science research to develop hypotheses about how it can help users make better decisions and improve personal outcomes. It could then use rigorous scientific methods, like A/B testing, to evaluate what truly creates benefits for users and what doesn’t. What’s more, she offered, Facebook should be transparent about such efforts.
February 19, 2018
-Forbes
Katherine Milkman also brought up “escalation of commitment,” another concept studied by behavioral economists. The idea is that when people put a lot of money or effort into something and it appears to be going badly—perhaps they bought a stock and the share price is tanking—they often double down on their commitment.
February 14, 2018
-The Atlantic
Vague goals can also fail. Be clear in what you want to achieve, rather than just saying you want to lose weight, advises Katherine Milkman, who specializes in operations information and decisions at the Wharton School of the University of Pennsylvania.
December 28, 2017
-Newsweek
Your resolution should be absolutely clear. “Making a concrete goal is really important rather than just vaguely saying ‘I want to lose weight.’ You want to have a goal: How much weight do you want to lose and at what time interval?” said Katherine Milkman, an associate professor of operations information and decisions at the Wharton School of the University of Pennsylvania. “Five pounds in the next two months — that’s going to be more effective.”
December 2, 2017
-The New York Times
An inside look at how to put together a massive research project whose ambitions are even larger.
October 25, 2017
-Freakonomics Podcast
But while we might be able to harness a meaningful date for a fresh start, this is no guarantee of success in the long run, says Katherine Milkman, a professor of behavioural economics at The Wharton School at the University of Pennsylvania, and co-author of the study into the fresh start effect with Dai.
October 17, 2017
-BBC
In 2012, Katherine Milkman, a professor at Wharton who studies judgment and decision-making, co-authored a study that sought to determine the role of race and gender in professional advancement. In order to do that, Milkman and her colleagues used 20 names that might be associated with a particular race or gender and assigned them to fictional prospective doctoral students.
September 13, 2017
-The Atlantic
That's according to research by Jonah Berger and Katherine Milkman of the Wharton School. They won the 2017 William F. O'Dell Award, which honors the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice, for their paper "What Makes Online Content Viral?"
August 5, 2017
-American Marketing Society